GCI advises AHUG Betriebs AG on the acquisition of the brand “Anton Schneider Söhne”

GCI Management Consulting GmbH advised AHUG Betriebs AG on the acquisition of the brand “Anton Schneider Söhne” from the insolvency of Anton Schneider Söhne GmbH & Co. KG. The traditional brand will going forward be continued through a newly founded company, which will establish its own production facility for cuckoo clocks in Gütenbach.

Anton Schneider Söhne GmbH & Co. KG, a traditional manufacturer of cuckoo clocks from Schonach, filed for insolvency in August 2025. Despite a comprehensive investor process, no buyer could be found for the entire business operations, so that operations had to be discontinued as of December 31, 2025.

In the course of the transaction, the brand rights and customer data were secured by AHUG Betriebs AG and now form the foundation for a fresh start. Through the newly founded AS 1848 GmbH, a new production facility is currently being established in Gütenbach, with the goal of carefully developing the traditional brand further and re-establishing it in the market.

AHUG Betriebs AG is already active in the watch and clock sector and is the owner of the renowned watch brand “Hanhart”. With the acquisition of the “Anton Schneider Söhne” brand, the company is deliberately expanding its portfolio in the segment of traditional German watch and clock brands.

“We are pleased that an investor has been found in AHUG Betriebs AG who will develop the brand over the long term. The transaction enables a structured fresh start and preserves the outlook for the traditional brand Anton Schneider Söhne,” said GCI Management Consulting GmbH.

GCI Management Consulting GmbH acted as exclusive advisor to AHUG Betriebs AG in the transaction.